Video content is all but essential in today’s multimedia digital world. Consumers increasingly expect video media as they navigate products and services, using it to inform their decision-making processes and educate themselves on important features. As a result, 87% of businesses are
What is branding? If the explanation of branding was simple, there would not be so much ambiguity and dissonance regarding the concept. Still, for the most part, a strong understanding of branding requires a decent grasp of business, marketing, and