Why video content is important for your business

Video content is all but essential in today’s multimedia digital world. Consumers increasingly expect video media as they navigate products and services, using it to inform their decision-making processes and educate themselves on important features. As a result, 87% of businesses are already using video marketing as a tool. This number has only gone up with the…

What Is Branding and Why Is It Important for Your Business?

What is branding? If the explanation of branding was simple, there would not be so much ambiguity and dissonance regarding the concept. Still, for the most part, a strong understanding of branding requires a decent grasp of business, marketing, and even (human) relational basics. Branding is such a vast concept that a correct definition that…