A well-designed website is one of the best ways to get the most out of your business.
In today’s ever-evolving online world businesses have amazing ways to put themselves forward. They have a great opportunity to attract new customers and get new sales. It all begins with a simple, yet great and useful business website.
Fun fact: research has found that 70% of customers expect companies to have online information about their brand and services.
By the way having just a Facebook business page is simply not enough. Find out more at: Why a website still kills it for online marketing.
Your business hasn’t taken a full step into the online world full of opportunities?
Wondering whether investing in a website will benefit your business?
The following article will help to overcome your objections and you’ll be up to speed in no time!
Advantages of a Website for Business:
1. Website Saves Time
What is the price for service A?
Can you send me an example?
What are your business hours?
Is there a service B?
Can I have more info?
What is your exact location?
Forget about explaining the basics again and again and again. A business website increases your productivity because less time is spent explaining product or service details to customers. Having online presence makes all this information available 24/7. This also means that customers can receive an answer instantly and anytime, even outside of your business hours. Time is valuable resource for both you and your customers, save it!
2. Great Way to Provide the Information
This is one of the main benefits of a website for business. Your online presence is extremely effective and easy way to provide all the necessary information about you and your services. Don’t you like to get all the answers by few clicks of the button? Trust me, so do your customers!
Tell everyone about your business: upload images of your products and show your case studies. List your opening hours, pricing and contact information. Use forms to get inquiries from potential clients. All this & much more in the fastest, simplest and most efficient way!
3. Improve Business Credibility
Today, in the age of the Internet and digital technology, there is an expectation for any trustworthy company to have an online presence.
Apart from making your customers feel more comfortable about using your services, it gives your business identity. You’ve got that right: good-looking, high quality, easy-to-use website legitimizes your business. After all, investing in a neat website shows that you take your business seriously.
4. You’ll Show Up in Search Engines
Let’s face it – we live in a world where people do research before they buy any goods or services. According to Search Statistics, Google processes over 3.5 billion searches every day. That means people go to search engine and type in keywords, like “Tattoo artists in Auckland” or “Yoga classes in London.” By having a website, you will show up in search page results. That means you are able to be found by customers interested in your business.
With the help of Search Engine Optimization, your fast, user-friendly and high-quality website will rank higher in search engines. Which in turn brings your business infinite opportunities to be found by new customers and considerably increase conversion rates. In the long term, a quality website will always rank higher than any Facebook page or poorly-made competitor’s site. Having a website gives you an opportunity to get all the benefits and advantages of SEO for your business.
5. Get to Know Your Customers
Modern website allows you to connect and use another beneficial thing for your business: Google Analytics.
This powerful tool helps you get a deeper understanding of how people interact with your business website. You will find out:
- What online sources are driving the most traffic to your website
- How your visitors move through your site
- Age, gender, location and the device of visitors
- What people are searching for on your website
- What visitors click on the most
- Your best & worst performing pages
- And much more!
With those useful insights, you will be able to make educated changes to deliver the best possible experiences and drive results.
6. Make Extra Money
Websites can generate additional revenue from advertising as well as online partnerships.
Online partnerships (so-called affiliate or sponsorship marketing) allow you to earn extra money by putting links to other people’s businesses (not your competitors of course!) on your website. You will also be able to exchange links to each other’s websites with your friends or online business partners.
Another powerful thing is Google AdSense, which allows you to make money online through your website monetization. You choose the ads and where you want them to appear on your website. When ads are seen or clicked, you’ll automatically earn money, simple as that. It can be anything from a couple of tens to a couple of thousands per month. Quite good, given that this is a passive, side income from your website!
7. Efficient Way to Promote Your Business
Today more and more consumers are turning to the Internet before making their decisions. And progressively, the businesses that succeed are oftentimes the ones that use online marketing adequately. While still useful in some ways, traditional forms of advertising are way less cost-effective and cover less ground. It is also unsustainable: banners, flyers and print ads usually end up in the trash bin.
Online advertising gives you the power to target specific audiences with the kind of content that appeals to them the most, where they’re most likely to become your customers. For example, a personal trainer who places a search engine ad could find their ad on sports gear, nutrition or health websites.
Content on your website is also a lot easier to change than something that’s been printed out. You can readjust online advertising on the go, whether it’s to try a different strategy or just change any details.
There are many tools and techniques that you can use for online marketing. With the right website and adequate targeting, an online advertisement can be extremely useful in generating new leads and growing profits. Together with previously mentioned insights from Google Analytics tool, you will be able to create highly-effective ads and strategies. By combining it with social media marketing and SEO, your website can bring wonderful benefits for your business.
The last but certainly not least – the website is way more environmentally friendly when it comes to advertising and marketing.
8. A Medium to Showcase Your Work
No matter what type of industry you’re in, a website will give you a great venue to showcase your work.
Provide detailed descriptions and photos of your services. Tell your customers why your products or services are superior to your competitors. Show how your services or products can help them in their professional or personal lives.
You will also be able to share your expertise: A website with a blog is a great way for you to share information about the industry you’re in. Educate the market of your business. Write posts and articles that give customers a good feeling about your knowledge and helps them get a deeper understanding of your company and services.
Apply the 80-20 Rule: 80% of your content should be relevant and usable to the needs of your audience while 20% should educate them about your business. This gives prospective customers a great impression about your competency and your services.
9. Build Your Brand
The last but certainly not least – your brand is an extension of your business. It reflects you and your company’s image. The ability to relate to a defined audience and build relationships is a game-changing benefit of creating and maintaining a business website. Using it to tell a story about you and your business begins the relationship. Understanding your audience and showing how your product or service could provide a benefit to their lives continues to strengthen the relationship.
You must pay attention to the message you intend to relay to your target audience, through your brand. Identifying your customer is a very important part of the brand-building process.
For example, a company selling extreme sports products would probably opt for loud and flamboyant design, whereas an accounting firm would prefer something subtle with emphasis on professionalism. It’s about understanding your niche and representing yourself in the smartest way within that niche. Loyalty is achieved when customers know they are dealing with a company that understands their needs and not just a company that wants to profit. A website with the right design and proper vibe will do a considerable amount of work in helping you to build your successful business brand.